Apple is going to announce a new iOS 11 “Business Chat” feature in Messages app at WWDC 2017 on June 9. This new feature provides a platform for customers to start a business conversation with sellers directly from Messages app on iPhone iPad. As we know, Facebook Messenger and Twitter DM support already have offered the similar business service for customers. Now, Apple also grabs it in iOS 11.
Although Apple didn’t mention Business Chat at its first-day keynote on June 5, we can still know some basic info about it through Apple developer site. From the below screenshot, we can see how Apple introduces it.
In order to enhance this customer business service, Apple says the built-in features in iOS 11 such as Apple Pay and Calendar integration are applied to Business Chat. In this way, customers can finish the whole purchase progress without the need to exit chats.
I believe this new iOS 11 “Business Chat” feature will gain many likes from Apple users, especially the users who love making purchases directly on iPhone iPad. How do you feel about it? Please feel free to share your opinions in comment section.